Phone Diet

I am taking my annual “phone diet” next week.  

I will be unavailable by phone/text/email Sunday June 30th through Sunday July 7th.   I’ll only be able to communicate with people in the same room with me.  What a concept! 

This is my 3rd year to turn my phone off for a week.  I know that the first couple of days are hard, and after that it is wonderful. I love not having it as a constant presence in my day. 

But it still gives me anxiety to think about being without it for week.  Which is weird since I didn’t have a phone for the first 20 years of my life (yes I’m that old), and I know how much I enjoy being without it.  Some lessons you just have to learn over and over I guess?

Ultimately I’m better at my job when I take time away from it to recharge.  I come back sharper, more focused and happier.  

My hope is that everyone has the chance to put their phone down for a period of time and just be.  It’s really nice.


Nashville Job Growth

2018 yielded a dramatic business recruitment year for Nashville.

Amazon, AllianceBernstein, EY and SmileDirectClub each chose Nashville for major hubs or expansions. The Nashville Area Chamber of Commerce points to 90 projects in the pipeline.

From January 2018- 2019, Nashville ranked #1 in the US with a 3.9% job growth rate. Nashville had the lowest unemployment rate nationally in February and January among major metro areas.

Economic officials in Nashville forecast continued momentum. The Nashville Chamber of Commerce points to 90 projects in the pipeline for the 10-county region.

The sustained, high level of interest from companies in Middle Tennessee reflects the area's diverse economy, equally divided between industrial companies and office companies.

Why did I get my Broker license?

There are currently 37,196 licensed real estate agents in Tennessee. Less than 20% are Brokers.

I got my license in 2008, right about the time the housing market was crashing. When my HVAC went out I used space heaters and waited for my next closing before I replaced it. It was tough times to be in this business.

Fast forward to 2019. It seems easier to be an agent these days, but really it’s not. Everyone has 10 friends who just got their license.

To paraphrase Carl Franzen, editor in chief at Inman News, residential real estate is ultimately a math equation. Sellers want to sell their property for as much money as possible and in the least amount of time. Websites can automate parts of the process, but sellers and buyers have extremely individualized wants and needs.

Add to that the emotional and financial stress of making your largest personal investment, and things get very difficult for machines to accommodate.

Throw in local, state and federal regulations and the intricacies of mortgage lending, and you have a complex transaction that needs a competent human being to navigate effectively.

In the future, real estate will continue to rely on human experts in the same way people rely on accountants to file their taxes and lawyers to draw up wills. You can do those things online, and some people will, but people who want to maintain an edge and take advantage of significant financial gains you will use an expert.

Agents who are not true experts are likely to have a much tougher time in the face of online competition. Meanwhile, those agents who are experienced, dedicated professionals will be in high demand.

That is one of the reasons I got my Broker license. To increase my expertise and maintain my edge for myself and my clients.

The secret to Nashville real estate

The secret to Nashville real estate is to get there first. 

As a Buyer…

If you are buying in Nashville and you aren’t aware of listings that are “coming soon”, you’re missing out on some of the most desirable properties in town.

Work with an agent that has strong professional relationships with other agents. And one that is active on agent only forums where “coming soons” are posted.

When searching online, you can find “coming soons” on Compass.com.

Or email me directly at wendy@wendymoday.com to tap into my network.

As a Seller…

“Coming soon” marketing is your best friend.

Use it to maximize your marketing and secure an eager buyer.

  1. Pre-Marketing: Coming Soon marketing builds anticipation and creates demand.  When a Hollywood movie comes out they don’t just launch the full feature film; they first release a 30 second clip, and then a minute long trailer, so by the time the movie comes out people are eager for more.

  1. Launch the listing twice for twice the exposure: A Coming Soon creates 2 opportunities to launch your property, once when you announce as a coming soon and once when you go live on MLS.

  1. Testing the Market: A Coming Soon allows us to gain valuable feedback on your home, before it’s on the MLS. When it’s time to go live to the whole market, your home will be priced and positioned to sell quickly.

Questions?

Feel free to email me at wendy@wendymonday.com. I”m happy to help!